The Architects of ISC

The
Founders

Built on years of hard work, 15 years of friendship, and a shared obsession with movement. Shubham Mishra and Joel Prince didn't just build an institute—they ignited a national movement.

Shubham Mishra

Founder | Strategic Visionary

Entering the workforce in 2010, Shubham mastered the worlds of retail, marketing, and business development. These years of grit taught him the importance of leadership and consistency.

In 2017, he discovered calisthenics in Mumbai's public parks. What began as a personal journey became a purpose. His coaching style doesn't just build athletes—it builds minds. Today, his methods define the surgical precision ISC is known for.

Joel Prince

Co-Founder | Operations & Culture

Shubham’s closest friend for over 15 years. From dancing together in their youth to training side-by-side in open grounds, Joel has been the pillar behind ISC's operations.

Known for his loyalty and calm discipline, Joel ensures the "Syndicate Culture" remains unbreakable. He turned a shared passion into a community-driven institute where every member is supported.

Official Mandate

Founded officially in 2022

The Mission

To remove dependency on machines and create a fitness system that is accessible, sustainable, and meaningful for everyone—regardless of age, gender, or starting level.

The Vision

To build India’s most trusted fitness brand. We are changing the national narrative on health through athlete development and world-class fitness education.

Strength is built,
not bought.

Inspiring millions to discover the potential they already carry within.

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